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BE A MARKETER

BE A

MARKETER

BSB40820 Certificate IV and BSB50620 Diploma of Marketing and Communication

Are you looking to develop your marketing skills and learn the skills of brand development?

You will create a viable brand while developing a broad and transferable set of skills in the areas of marketing. Project after project, presentation after presentation, you will build your portfolio and increase your confidence in your vision and abilities. You will apply the concepts discussed with the mentors in real-life situations, gain valuable experience and graduate with a competitive edge.

UNDERSTANDING YOU

When you know your strengths, your values and your priorities, the places you want to be and the people you want to see, you find what you bring to the world that YOU do better than anyone else.
We’ll challenge your assumptions and focus on your aspirations to define your business vision.

The first part of this course is about understanding what really drives YOU. From this, we will work together to take your passion and build it into a brand that you can take further to become a business.

MARKETING

Develop your marketing skills by learning how to understand the market and develop creative marketing solutions to win customers. You’ll also learn how to undertake market research, identify trends, analyse opportunities and build effective campaigns.

This course will give you real-life actionable marketing skills and you’ll leave with a website as well as a ‘straight to market’ marketing plan ready to launch your brand.

BRAND HACK

A key component of the course is building your brand. This is your way of communicating to the world what your product stands for and your way to be different from the competition. If you want your brand to succeed and thrive in the future, you need to build a brand identity that accurately conveys everything that you stand for.

To build your brand we’ll take you through tried and tested steps resulting in an intimate understanding of your brand. We’ll focus specifically on the visual elements of your brand identity as well as helping you develop your logo and overarching brand strategy.

EXPERT SUPPORT

Throughout your course, you will be supported by expert mentors. Having already experienced the ups and downs, they are on hand to guide you through your journey and on to success.

They will share their business knowledge and expert guidance to ensure you have every resource to make your brand dream a reality. A successful reality.

Duration of 1 year 6 months

  • Google Suite that enables you to access content and guidelines via your virtual classroom app and create collaborative documents.
  • Opportunity to participate in the mnm Pitch-Off competition. Prize money for the event is $4,000 twice a year.
    Access to our resident Graphic Designer to establish your logo and brand image during the Brand-Hack session on campus
  • Personalised domain name and hosting1 year free. We expect all our participants to create their web and social media platforms.
  • Experienced entrepreneurs to mentor your progress.
  • Guest speakers on various topics including Marketing, Business and Entrepreneurship.

Graduates of this program will receive the nationally accredited awards for BSB40820 Certificate IV and BSB50620 Diploma of Marketing and Communication.

During your study time, you will attend workshops adapted to your needs, meet with mentors, collaborate with like-minded achievers and complete your portfolio based on your own brand model.

BSBCRT412 Articulate, present and debate ideas

BSBCRT501 Originate and develop concepts

BSBCMM411 Make a presentation

BSBMKG542 Establish and monitor the marketing mix

BSBMKG439 Develop and apply knowledge of marketing communication industry

BSBMKG435 Analyse consumer behaviour

SIRXMKT006 Develop a social media strategy

SIRXECM002 Prepare digital content

BSBWRT411 Write complex documents

SIRXOSM005 Develop a basic website for customer engagement

BSBMKG433 Undertake marketing activities

BSBESB404 Market new business ventures

Graduates of of BSB40820 – Certificate IV in Marketing and Communication
RECEIVE 4 UNITS RPL CREDIT ON COMMENCEMENT
BSBCRT412 / BSBCRT501 / BSBCMM411 / BSBMKG542

NEED TO COMPLETE:

BSBMKG543 Plan and interpret market research 

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

BSBMKG546 Develop social media engagement plans

BSBMKG551 Create multi platform advertisements for mass media

BSBFIN501 Manage budgets and financial plans

BSBCMM511 Communicate with influence

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Part Certificate IV + Diploma of Marketing and Communications + Advanced Diploma of Leadership and Management – Let’s establish your vision, create your brand identity, build and develop your website….

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Study in Australia

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