Part Certificate IV of Marketing and Communication + Diploma of Marketing and Communications
Are you looking to develop your marketing skills and build a brand of your own?
You will create a viable brand while developing a broad and transferable set of skills in the areas of entrepreneurship. Project after project, presentation after presentation, you will build your portfolio and increase your confidence in your vision and abilities. You will apply the concepts discussed with the mentors in real-life situations, gain valuable experience and graduate with a competitive edge.
When you know your strengths, your values and your priorities, the places you want to be and the people you want to see, you find what you bring to the world that YOU do better than anyone else.
We’ll challenge your assumptions and focus on your aspirations to define your business vision.
The first part of this course is about understanding what really drives YOU. From this, we will work together to take your passion and build it into a brand that you can take further to become a business.
Develop your marketing skills by learning how to understand the market and develop creative marketing solutions to win customers. You’ll also learn how to undertake market research, identify trends, analyse opportunities and build effective campaigns.
This course will give you real-life actionable marketing skills and you’ll leave with a website as well as a ‘straight to market’ marketing plan ready to launch your brand.
A key component of the course is building your brand. This is your way of communicating to the world what your product stands for and your way to be different from the competition. If you want your brand to succeed and thrive in the future, you need to build a brand identity that accurately conveys everything that you stand for.
To build your brand we’ll take you through tried and tested steps resulting in an intimate understanding of your brand. We’ll focus specifically on the visual elements of your brand identity as well as helping you develop your logo and overarching brand strategy.
Throughout your course, you will be supported by expert mentors. Having already experienced the ups and downs of entrepreneurship, they are on hand to guide you through your journey and on to success.
They will share their business knowledge and expert guidance to ensure you have every resource to make your brand dream a reality. A successful reality.
For Domestic and International Participants, Duration of 2 years and 3 months
Attendance either Monday/Tuesday or Wednesday/Thursday morning sessions
- iPad and Google Suite that enables you to access content and guidelines via your virtual classroom app and create collaborative documents.
- Opportunity to participate in the mnm Pitch-Off competition. Prize money for the event is $4,000 twice a year.
Access to our resident Graphic Designer to establish your logo and brand image during the Brand-Hack session on campus
- Personalised domain name and hosting. We expect all our participants to create their web and social media platforms.
- Experienced entrepreneurs to mentor your progress.
- Guest speakers on various topics including Marketing, Business and Entrepreneurship.
Graduates of this program will receive the nationally accredited awards for 5 Core units for the BSB42415 Certificate IV of Marketing and Communications + BSB52415 Diploma of Marketing and Communications.
We expect participants to work for a minimum of 15 hours on campus per week. During that time, you will attend workshops adapted to your needs, meet with mentors, collaborate with like-minded achievers and complete your portfolio based on your own brand model.
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
BSBMGT407 Apply digital solutions to work processes
BSBCRT501 Originate and develop concepts
BSBLDR503 Communicate with influence
BSBWRT501 Write persuasive copy
BSBMKG507 Interpret market trends and developments
BSBMKG502 Establish and adjust the Marketing mix
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG523 Design and develop an integrated marketing communication plan
BSBMKG510 Plan e-marketing communications
BSBMKG527 Plan social media engagement
BSBFIM501 Manage budgets and financial plans
BSBMKG514 Implement and monitor marketing activities
BSBPMG522 Undertake project work
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