This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment.
It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
1.1 Identify and access sources of information on the marketing communication industry
1.2 Seek information on the structure and operation of the marketing communication industry
1.3 Obtain information on marketing communication industry sectors, associations, networks and societal role
1.4 Identify and access information on key stakeholders
1.5 Apply industry information appropriately in everyday activities related to typical work roles
2.1 Obtain information regarding employment obligations and opportunities relevant to the marketing communication industry
2.2 Apply information on employment opportunities and obligations in everyday activities related to typical work roles
3.1 Research developments for marketing communication within digital communications technology
3.2 Scope the relative impact of new and alternative technologies on the industry
3.3 Apply information on future trends in everyday activities related to typical work roles
4.1 Conduct formal and informal research to update general knowledge of the industry continuously
4.2 Monitor current issues of concern to the industry
4.3 Share updated knowledge with client and colleagues
4.4 Incorporate updated knowledge into everyday activities related to typical work roles