This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment.
It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements
1.2 Plan and schedule promotional activities according to the marketing needs of the organisation
1.3 Determine overall promotional objectives in consultation with designated individuals and groups
1.4 Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources
1.5 Develop action plans to provide details of products and services being promoted
2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals
2.2 Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel
2.3 Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation
2.4 Use networks to assist in the implementation of promotional activities
3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services
3.2 Assess effectiveness of planning processes to identify possible improvements in future activities
3.3 Collect feedback and provide to personnel and agencies involved in promotional activity
3.4 Analyse costs and time lines to evaluate the benefits accruing from the promotional activities
3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities